Your VIDEO Guide to Making Multi-dimensional Scaled (MDS) Perceptual Maps in Excel
With multi-attribute perceptual maps, you are able to map many product attributes AND brands at the same time. This is achieved through a statistical process known as multi-dimensional scaling (MDS) or sometimes produced by correspondence analysis
This page provides several videos as a great introduction to making Multi-dimensional Scaled (MDS) Perceptual Maps in Excel.
Scroll down for the videos, or for further information, please review:
- What is a Multi-Dimensional Scaling (MDS) Perceptual Map?
- How to interpret a multi-attribute perceptual map
- Multi-Attribute Perceptual Maps
- MDS Maps vs Correspondence Analysis Maps
- About Multidimensional Perceptual Maps
- Premium MDS Mapping Template
- How to Analyze Perceptual Maps
- Go to the download page for the free multidimensional perceptual map template
VIDEO: What is are Multi-dimensional Scaled (MDS) Perceptual Maps
VIDEO: Using the Free MDS Template
VIDEO: Creating a multidimensional scale map – a step-by-step guide
VIDEO: Interpreting a MDS Perceptual Map
VIDEO: The Premium MDS Excel Template
VIDEO: Correspondence Analysis vs MDS Perceptual Maps
More Tools and Resources
- Which Perceptual Map Template Should I Use?
- Free Download of the Perceptual Map Template
- Customer Journey Map Template
- Premium MDS Mapping Template
- Overall Similarities (OS) Perceptual Maps
- Brand Association Map Excel Template
