Review of the iPhone Launch Perceptual Map
At the 2007 launch of the first ever iPhone, Steve Jobs used a perceptual map to highlight the market gap that Apple had identified. But how well was this map used and what could be improved?
All The Free Perceptual Mapping Templates
Here’s a quick list of all the free mapping Excel templates that are available on Perceptual Maps 4 Marketing.
Make a Bubble Chart in Excel
If you need to make a bubble chart in Excel to demonstrate a relationship between two variables, then you can download and use this website’s free bubble chart Excel template.
How to Interpret an Overall Similarities (OS) Perceptual Map
Learn how to interpret an Overall Similarities (OS) Perceptual Map – ideal for marketing students – and get the free OS mapping Excel tool.
Video Guide to Multi-dimensional Scaled (MDS) Perceptual Maps
Here are several videos providing a step-by-step guide to making a multidimensional perceptual maps from start to finish with Excel, plus how to use the MDS template.
How to Interpret a Multi-dimensional (MDS) Perceptual Map
They appear more complicated than the basic two dimensional perceptual maps that are typically taught in an introductory marketing class. However, once you know how to interpret a multi-attribute perceptual map you will find that they are more helpful and insight than the basic mapping technique.
Overall Similarities (OS) Perceptual Maps Template
An Overall Similarities (OS) Perceptual Map is another great perceptual mapping tool. Find out more and get an Excel template to help understand this concept.
Creating Joint Space Maps
When BOTH perceived positioning of different brands and the preferred/ideal positioning is shown on the SAME map, then this is known as a Joint Space Map.
Free Template: Multi-Dimensional Scaled (MDS) Perceptual Maps
With multi-attribute maps, commonly refereed as multi-dimensional scaled perceptual maps, or MDS for short, we are using more than two brand/product attributes on the same perceptual map.