Using Perceptual Maps to Understand Competitive Sets
Who are your competitors? A silly question? May be not… Find out how perceptual maps can help you uncover your biggest competitive threats.
Understanding Positioning
Discover the importance of positioning in marketing. Learn how it differentiates brands, increases sales, fosters loyalty, and guides effective marketing strategies.
Creating Joint Space Maps
When BOTH perceived positioning of different brands and the preferred/ideal positioning is shown on the SAME map, then this is known as a Joint Space Map.