What is a Perceptual Map?
This article gives an introduction to perceptual maps and how they can help marketers understand consumer perceptions of their brands.
How to Choose Attributes for a Perceptual Map
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
Why Use Perceptual Maps?
This article gives you a big picture view of why we using perceptual maps in marketing and what we’re trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process
What are Joint Space Maps?
This article covers joint space perceptual maps and why they’re so powerful, and why you should be using them with your marketing analysis.
Benefits of Perceptual Maps
Discover the advantages of using perceptual maps in marketing. They help you set positioning strategy, monitor competitors, segment markets, uncover emerging players, and reveal gaps and opportunities – and more!
Why and How to Reposition a Brand?
Let’s face it, repositioning is a major and costly change to undertake – so why should we do it and how can it be successfully implemented? Find out more in this article.
Different Types of Perceptual Maps
There’s more than one type of perceptual map? Yes! Find out about the different types of perceptual maps to improve your branding analysis.
How to Get the Most Out of Your Perceptual Maps
In this article I outline the most important tips and must-dos for using perceptual maps. Why? Well, while perceptual maps are relatively simple, they are can be a very powerful tool for marketing analysis provided they use correctly.
Unsuccessful Repositioning Examples
This article highlights famous examples of failed brand repositioning efforts. For a product to be successively repositioned, the brand perceptions need to be changed. But things will go wrong…
Successful Repositioning Examples
Repositioning a brand is a challenging task and one that should not be undertaken lightly. For a product to be successively repositioned, the brand perceptions – held by the consumers – need to be changed. This article looks at successful real-world repositioning examples.