List of Axis Attribute Ideas for Perceptual Maps
Need Ideas for Your Brand Image Attributes? Perceptual Maps 4 Marketing has got you covered. Here you will find over 400 attribute ideas to get you started with perceptual mapping ASAP.
How to Analyze Perceptual Maps
This article goes through how to effectively use perceptual map to gain market insights by providing detailed information on how to analyze perceptual maps beyond basic and top level analysis.
How to Choose Attributes for a Perceptual Map
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
Why Use Perceptual Maps?
This article gives you a big picture view of why we using perceptual maps in marketing and what we’re trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process
Limitations of Perceptual Maps
Let’s examine the limitations and concerns that you should ALWAYS consider when using perceptual maps for your marketing decisions.
Benefits of Perceptual Maps
Discover the advantages of using perceptual maps in marketing. They help you set positioning strategy, monitor competitors, segment markets, uncover emerging players, and reveal gaps and opportunities – and more!
Different Types of Perceptual Maps
There’s more than one type of perceptual map? Yes! Find out about the different types of perceptual maps to improve your branding analysis.
How to Get the Most Out of Your Perceptual Maps
In this article I outline the most important tips and must-dos for using perceptual maps. Why? Well, while perceptual maps are relatively simple, they are can be a very powerful tool for marketing analysis provided they use correctly.
Top 12 Tips for Analyzing Perceptual Maps
This article provides 12 practical tips for effectively using perceptual maps in market research and analysis.
Perceptual Maps: Best Practice
What makes a perceptual map a powerful analytical tool? Check out the 14 rules for best practice when making and using perceptual maps.