List of Axis Attribute Ideas for Perceptual Maps
Need Ideas for Your Brand Image Attributes? Perceptual Maps 4 Marketing has got you covered. Here you will find over 400 attribute ideas to get you started with perceptual mapping ASAP.
How to Choose Attributes for a Perceptual Map
Need help choosing attributes for your perceptual maps? Well look no further – find out what to use and also access 400+ axis attributes ideas.
NEVER Use Price and Quality on Any Perceptual Map
Not all perceptual maps are valuable and some can be downright dangerous. In this article I will explore why the common price/quality perceptual map should NEVER be used by any marketer.
What is a Determinant Attribute?
A determinate attribute is what consumers use when making a purchase decision in the market. And find out why it is SO important and is the ideal input into a perceptual map.